I’m sure you’re all familiar with the brand “IKEA.” As we all know, IKEA has long advocated “democratic design” — beauty, practicality, quality, environmental protection, and low price — which is the core of IKEA’s brand philosophy.

Like traditional furniture stores, the majority of IKEA’s sales come from its traditional brick-and-mortar stores. However, it is undeniable that IKEA’s digital services have also grown rapidly in recent years. According to data last year, IKEA had 936 million visitors to its physical stores, but 2.3 billion visitors online. …


Since the Dartmouth Summit in 1956, the fortunes of technology have shifted. Over the past 60 years, the rise of machines, artificial intelligence, and robotics has dramatically improved our lives.

Without realizing it, we are using technology every single day. Artificial intelligence has facilitated Google’s search engine, Facebook’s automatic photo tagging feature, Apple and Microsoft’s voice assistants, Amazon’s shopping recommendations, and Tesla’s driverless cars.

But it is undeniable that there is a lot of controversy about the AI aspect. Today I’m going to summarize some of the benefits and risks of AI for the marketing fields.

Please see the infographic…


I didn’t realize it was already mid-April!

I’ve learned so much during these two months by taking Joanne Tombrakos’ digital marketing class. So, for this week’s blog, I’m going to use everything I’ve learned this semester to list five things you need to know before developing a digital marketing strategy.

So let’s take a look at this infographic below:


The Internet and social media developments have been integrating and changing the world we live in. There is no reason behind the fact that social media marketing is the best form of marketing available, and the advent of the 5G era has brought marketing and social media even closer together.

According to statistics, over 4.5 billion Internet users worldwide, 3.8 billion people (49% of the global population) use social media and 321 million new social media users were added in 2020. These figures show that social media has a very important impact on people’s lives today.

If your social media…


Nearly a year and a half ago, the team at Chrome announced that they would be dropping third-party cookies from the browser within 2 years.

While it is highly unlikely that third-party cookies will disappear from Chrome within 6 months, Google’s recent announcement spells out the direction they may take on this issue. Chrome has a significant share of the market and therefore has a large impact on the market.

For those who are not familiar with Google Ads. Google ads refer to advertisements that brands use to track internet users. The aim of the ads is mainly to collect…


The world is not enough, at least for social media.

In the James Bond movie titled “Tomorrow Never Dies,” the villain media mogul, Elliot Carver, is engineering global events to ignite a Third World War.

In reality, media-tech companies do not have to engineer world events to their advantage because their social media platforms are the channels through which such impactful events can be orchestrated by various individual and group players. It does not require much research to know and understand the role that social media play in politics, societal perceptions, social movements, and most of all, marketing. …


Due to the COVID-19 pandemic, the U.S. physical retail industry has seen one “unprecedented” case after another so frequently that people seem to have become accustomed to it.
While the news of another layoff at traditional retail giant Macy’s was still fresh, Microsoft came out to steal another “unprecedented” thunder — on June 26, and it announced the permanent closure of 83 physical retail stores worldwide.

It’s sobering. “ Even such a big company has to suffer; where should other companies go?”

Champs Sports is an American sports retailer. As of June 2019, there are 540 stores in the United…


As the second-largest search engine in the world and a video site with over 1 billion monthly visitors, YouTube has been in the spotlight. It is more personalized than any other TV station, covering multiple video categories and all age groups. Especially with the epidemic, more and more kids have been spending more time on YouTube in the past year.

I recently read an article about a new feature introduced by YouTube: parents can monitor their child’s viewing activity. I have to say, when I saw the title, I knew I was intrigued by it.

Article Link: https://www.socialmediatoday.com/news/youtube-launches-new-option-which-enables-parents-to-monitor-their-childs/595680/

The article describes that YouTube…


Under the influence of Covid-19, more and more young people are choosing to shop online. I’m a big fan of buying sneakers and sportswear, especially at multi-brand stores like Footlocker, StockX, and Finish Line.

For those who don’t know Finish Line:

Finish Line is a top brand that sells shoes, apparel, and accessories from leading sportswear brands (including Adidas, Nike, Converse, New Balance, and others)There are limited edition shoes available, and they are usually the first choice for sports fans around the world to buy sporting goods.

Today, I’d like to comment on the site from the perspective of the…


Believe it or not, I am a big fan of doing all kinds of psychological tests.
Because I wanted to learn more about myself and find out “Who I am.”

Growing up, I took countless tests. Like John Holland Self’s career interest test or the tarot card test to predict the future, I am always curious about the world and myself.

And today, I did a new test — — Sally Hogshead ’s The Fascinatate Test. This test is exciting and different from other tests. It is interesting because the test shows you “How Does The World See You” instead…

Jennie Shen

• NYU graduate student (IMC) | Marketing| PR| Creative Writing Food addict|

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